About ALCORP Marketing

In 2000, Alcorp Marketing partnered with USG to introduce LEVELROCK® Brand Floor Underlayments to meet the industry's need for a line of high strength, high performance cementitious poured floor underlayments. Our company's sole purpose is the selling and marketing of LEVEROCK® products, as well as the recruiting and training of licensed applicators.

LEVELROCK® products deliver higher levels of quality and more consistent reliability than competing poured gypsum underlayments, making it ideal for use on a wide range of commercial, institutional and residential projects. As USG's LEVELROCK® underlayment service provider, our mission is to work with USG and the national network of trained LEVELROCK® contractors to ensure that each LEVELROCK® application meets the highest standards.

the ALCORP Marketing team has more than 60 years combined experience in the gypsum concrete underlayment industry. Based in Southlake, TX the company was founded by industry veteran Ben Allen.

If you require technical assistance or need help locating an authorized LEVELROCK® applicator we will be happy to assist you. Please contact us directly at info-at-alcorpmarketing.com or call 817-329-1808.